In 2020, Google disclosed plans for a new goal-based campaign type, Performance Max (PMax), designed to help advertisers streamline their campaigns across all Google Ads channels. This innovation was officially rolled out in November 2021. This campaign type quickly gained popularity and changed the game for advertisers. But what exactly are the benefits of PMax, […]
Online advertising helps you target your ads to the profile of customers you want and filter out those who don’t. If you advertise with Google Ads or plan to do so, you should know how to use the Recommendations tab by Google. The recommendations tab is an entire section dedicated to helping you improve your […]
In 2023, YouTube advertising became even more prevalent than ever. We’ve all been exposed to ads appearing before, during and after videos, with advertisers balancing the ad experience delivery and reaching the proper audience. Depending on the stage of your marketing funnel, there are a few campaign types you can choose from (Awareness, Consideration, Action), […]
If you haven’t experienced it alone, you surely know someone whose Facebook ad account got hacked. Be cautious and read before you act, especially if you receive an email requiring you to log in to the platform and take specific actions. Real cases from Accella Digital clients inspire our article, and we hope it helps […]
We have already seen quite a few Instagram and Facebook updates throughout 2022, and one thing we know for sure about Meta features – change is the only constant. In the world of marketing and global technology, change is something natural. It provokes us to step out of our comfort zone as advertisers and adapt […]
This month, Google announced the achievements of its top-performing digital marketing partners worldwide. Our agency achieved the 2022 Premier Partner status, placing us among the top 3% of Google’s Partners that meet the new, more rigorous program requirements. Achieving this status underlines our dedication to managing results-driven digital campaigns and helping our clients achieve continuous […]
As a tradition, we’re sharing our annual blog update on the leading changes for the past year on Facebook (or Meta as it’s known now). In the advertising and social media field, changes are constant and dynamic, so to use the platforms to their full potential, we need to be up to date with their […]
Today, we turn our attention to the common mistakes and the traps we often fall into when starting new businesses. Here are some points to keep in mind when you start out so you can achieve sustainability of your digital project faster and smoother: 1. Lack of knowledge about digital marketing and its tools Digital […]
The Worst SEO Mistakes Businesses Make If you are managing a business of any size, you have undoubtedly realized that in today’s dynamic marketplace there’s no way you can win without a relevant digital presence. However, simply going online won’t be sufficient and you should think and invest in the right efforts that would lead […]
How White Hat SEO Relates to Higher Conversion Rates? With search engines gaining a lot of recognition and people relying on them more and more often, the appearance of your site and your business on their result pages has become crucial. Thus, search engine optimization (SEO) has turned into a core digital marketing technique and […]
7 Reasons Why Your Business Needs SEO Most of the businesses are already aware that they need SEO for better and stronger digital presence. And if they still do not know what SEO stands for, they must have lost touch with reality. The search engines have become the go-to place for information of every user […]
How local SEO works and how it can boost your business? Search engine optimization has been increasingly important in an environment where people are almost always connected. Moreover, we tend to use the search engine for various reasons like work, entertainment, information, curiosity, etc. constantly. You can see the statistics yourself, but some people reach […]