Google Ads & Analytics Digital Marketing Training
Individual and corporate trainings
Digital marketing trainings
Accella Digital can help you on the way to using digital marketing products effectively.
We train companies how to take advantage of digital platform capabilities by laying the foundations of a strong instruments knowledge with practical tasks in real accounts with hand-on experience.
In the last 5 years we have participated in conferences and events in the field of digital marketing in Bulgaria and abroad. Our training have involved over 1,800 people including students, digital marketing specialists and marketers.
Google Ads (AdWords) Trainings
We offer specialized and individual training for specialists and groups up to 10 people. We recommend having a real account, but it is not a problem to provide participants with a testing one. The training is focused on specific goals and problem solving for the users, as we pass the basic theory together and do the homework for acquiring practical skills. Contact us for advice on what level of training session is right for you.
Google Analytics Trainings
We recommend working in a real account to get to know the basics of how the product works, how it can be useful and how to modify it to adequately track your business goals. During our training we go through the details of the product, together with setting goals, filters, reports and more.
Google Ads (AdWords) + Analytics Advanced
We offer specialized training to upgrade the knowledge, requiring prior consultation on the details of the training and define the individual level.
About The Trainer – Ivelina Ansarova
Ivelina Ansarova works in the field of digital marketing and is the owner of the digital agency Accella Digital.
As Digital Performance Strategist at the company she leads team of certified digital marketing specialists. Her main focus is optimazing ad spent to achieve higher return of investment.
In 2012, she is awarded a Google Certified Trainer, and today she educates the local marketers how to be effective when using ad platforms, analyzing results, and form decisions about future actions based on them.
Her expertise is in building custom digital strategies for the agency’s clients and optimizing advertising costs toward higher return on investment. Based on her own experience Ivelina is educating corporate clients and business owners how to use digital instruments to improve the results from their digital campaigns.
Individual training sessions
Individual trainings are suitable for marketers who want to update their knowledge and build more practical skills for working with digital tools. The sessions are held in a time convenient for both parties at the Accella Digital office where we have an equipped training room. To enroll in this training, you need to provide information about your knowledge at the moment, what the learning objectives are and what you would like to do afterwards.
Corporate trainings
Our company has helped startups and already-developed businesses integrate the management and optimization of digital tools into the knowledge and skills of their teams. During training, we create digital accounts and set up data collecting using – Google Analytics, Google Ads (AdWords) account, Facebook Business Manager, remarketing pixels, conversion tracking codes, Google Tag Manager. We help with initial setting and build together a strategy for their use based on best practices of the platforms. The training is practical with sharing homework and tracking its performance.
Custom consultations
For companies that already have a marketing team that has integrated the use and management of digital platforms, we offer individual consultations on demand. They are suitable for those of you who need assistance only before an upcoming campaign, its analysis and reporting if you, want to enable new beta functionality or want to keep your team’s level of knowledge as up to date as possible.