Google Analytics: Setup and Tracking
Set up and tracking results
Analysis of your online marketing communication
The success of your next campaign depends on collecting and analyzing your current advertising activity.
Google Analytics allows you to collect data about your site – audience, traffic, content and, above all, to what extent your visitors achieve your business goals. All important actions can be measured by filling in a registration form, downloading a document, online purchase or otherwise? When you measure your campaigns, you will be able to analyze their performance in terms of performance, and thus you can make your investment with higher returns.
One of the first questions we will ask you is what are your business goals? Together, we will look at your site and create a measurement plan how to improve your advertising effectiveness.
Data collection
We can help you with strategic management and data collection so that it is usable for analysis and long-term use. At this stage, we go to the level of use of your site, familiarize yourself with your business goals, transfer them to digital space and set them up for measurement. Everything from targeting to tuning is within our reach and we can advise on how it would be most effective to measure your results.
Data management
Once we have gathered information about you and your business, the time comes when we need to convert it to a Google Analytics customization toolkit. This includes building performance tracking goals, tuning event tracking through Google Tag Manager to measure button engagement from your site, building a structure to track your ad communications (using utm tagging), and linking your Google properties with the platform. In this way, we set everything we need for an upcoming digital campaign that can be measured and optimized.
Custom reports and dashboards
We navigate you through our performance analysis by preparing automated reports through Google Analytics or through our reporting system so you can only keep track of what is important to you in a comprehensible way. In our work, we can create custom dashboards, custom reports to track only performance from the current campaign, or run a customized report for your site’s performance for a specific period, UX usability, or return on investment by any given channel.
We are a performance digital agency
The first thing we ask at the beginning of our collaboration is access to Google Analytics and Google Tag Manager.
Tracking codes often require technical assistance from a developer. Therefore Accella Digital can create, configure and manage Google Tag Manager. Adding only one code on your website – a container, you can add and remove any code you want, anytime needed.
Note that we are activating campaigns after access to Google Analytics or Tag Manager, together with Google Ads pixel installation on the website and definition of KPIs that match with your business goals. When everything is set properly, we can activate campaigns and do our job – to use the data, to rely on trends, to make qualitative changes and achieve great results.
In the measurement process we define macro and micro targets. Macro Conversion is the main action for campaign optimization. Micro actions can be user engagements which we use to create remarketing audiences or to measure the effectiveness of the generated traffic. All settings are implemented after project audit.