Case study: Ozone.bg
627% ROAS during Cyber Monday
ROAS increase for Ozone.bg
About the project
Ozone.bg was founded in 2008 and is among Bulgaria’s leading online retailers. Their product line spans across different categories, from video games and gaming accessories to books, electronics, and health and home products. Ozone.bg is also present in 3 other European markets – Greece, Croatia and Romania.
Objectives
Running a successful Cyber Monday campaign with several sub-targets:
- Raise overall consumer awareness of Cyber Monday in Bulgaria
- Position the brand as the first in Bulgaria to implement a Cyber Monday targetted promotion
- Reach Black Friday shoppers with remarketing display campaigns
- Increase sales to its e-commerce store
Approach
- Prepare a strategy in two stages: raise awareness of Cyber Monday during the warm-up phase and lead consumers to purchase discounted offers
- Select the appropriate set of advertising platforms and ad formats
- Track sales data for enhanced reporting and retargeting
Results
Strategy
WARM-UP STAGE
The campaign was launched in 2 stages – a warm-up stage and an active-sales stage. The warm-up stage lasted seven days and included display campaigns for traffic that targeted consumers who purchased during the Black Friday period to leverage existing interest with personalized messages and attractive daily promotions.
ACTIVE-SALES STAGE
For this stage, we used various tools to reconnect with the engaged audience – automated business data feed in Google Ads in combination with dynamic remarketing campaigns; display campaigns for remarketing users who shopped during Black Friday; dynamic remarketing to re-engage users who have abandoned shopping carts and visited specific product pages.
Advertising platforms and ad formats
The great success of Ozone.bg during Cyber Monday led to its publication in a special case study for Think With Google*. Read more here.
*Think with Google is a web portal that gives marketers an inside look at the latest Google data, high-level insights and trends, helping them stay informed and inspired.
Campaign review
“There’s no such thing as a straight pathway to the shopping cart. It’s complex. But by focusing on data we could better understand the consumer and deliver a more relevant experience.”
“Accella Digital has been managing Ozone’s Google Ads for quite a few years. Their team’s professionalism, proactivity and dedication are among the factors that helped reinforce our company’s development. A commitment to constant testing and experimentation with our online presence ensures we stay on top of trends in the evolving digital advertising landscape.”
Here’s what our customers say
Accella Digital has been managing Ozone’s Google Ads for quite a few years. Their team’s professionalism, proactivity and dedication are among the factors that helped reinforce our company’s development. A commitment to constant testing and experimentation with our online presence ensures we stay on top of trends in the evolving digital advertising landscape.
We have been working with Accella Digital for almost a year now, and at any moment, we can rely on them for everything related to our digital strategy. Their team manages all of our guest posting communication and our digital marketing campaigns in a manner that is fully tailored to our brand requirements, creating solid partnerships and helping us with our link-building strategy. The results are impressive.
I have been working with Accella Digital since the very beginning of our e-commerce project in 2016. The whole team is fully dedicated, responsive and professional. They are always available and reliable. I must certainly point out the good results we’ve achieved together, communicating with positive attitude and goodwill which is among the standards of our company. I am optimistic that we can continue to grow together.
In our joint work, which has been going on for more than five years, Accella Digital team has consistently demonstrated a solid knowledge of the Google Ads and Facebook advertising platforms, advising us on the strategic planning of advertising campaigns and performance analysis. We often discuss communication challenges for the solution of which Accella Digital manages to create effective digital campaigns. Thanks for the great job!
