Google Ad Grants

Specialised Ad Grants management and optimisation

GOOGLE AD GRANTS IS A GOOGLE PROGRAM FOR NON-PROFIT ORGANIZATIONS  

Qualifying non-profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within Google Ads Search Engine marketing platform for an indefinite period.

TO APPLY, YOU SHOULD HOLD VALID CHARITY STATUS AS PER GOOGLE FOR NONPROFITS DEFINITIONS* FOR YOUR COUNTRY.

If you already have a registered non-profit organization, Accella Digital can help you grow your reach and maximize your visibility across your target audience.  We will be there to assist you in each step starting from the application process towards claiming the monthly budget and creating a Google Ad Grants account for you. Once we are ready to start advertising, our help will set up measurement of the results of the advertising activities.

Important to know

Proper keyword selection and integrating them in your text ads is crucial for obtaining a higher position for your ads and for how effective their performance will be.

  • It is up to you whether you will keep the traffic flow to your site and how you will target and navigate it so they would contact you, donate to your cause or perform other actions you want them to do. For figuring out what the right marketing strategy for you is and optimizing account performance, you can contact us at any time.
  • It is critical that your account maintains a CTR of at least 5% or more. If two consecutive CTRs fall short of this bar, Ad Grants account will be blocked by Google.
  • Keywords must maintain a Quality Score 2 or more;

In short: Get Google AdGrants to work for you

    • You will receive up to $ 10,000 per month free of charge to use for Google Ads advertising;
    • Your ads will be entirely text-based (no videos or images);
    • They will only appear on Google Search results pages;
    • All campaigns must be keyword based;
    • No longer a $ 2 limit for a bid;
    • CTR 5% or more;
    • Keywords with a Quality Score of 2 or more;

If you haven’t registered yet, ask us for personal FREE CONSULTATION about your project!