Facebook – A social platform and a lot more
We encourage most of our clients and partners to use a mixture of channels and ad formats and this is why Facebook must be included in the long list of online marketing channels.
The direction in which the Facebook platform is headed takes hold in a lot of elements from everyday life and it unites them all in one place. Except for sharing and communicating with family and friends, Facebook can also be used for business purposes. With our Facebook advertising management, we strive towards measurable results. This includes advertising strategy individually shaped for clarifying and accomplishing the goals of your business.
The opportunities of Facebook
- Increasing the traffic to your website and generate online sales
- Reach the visitors of your site again with relevant content
- Making the physical location of the business more reachable
- Engage and interact with the users who have already downloaded your app
- Making a list with new potential leads
- Increasing the views of your videos
- Promoting your event and special offers
Why Facebook?
- Detailed targeting opportunities based on demographics, interests, behavior etc.
- Tracking results
- Opportunity for using various combinations of methods of optimization and payment
- Variety of formats and places for the ads
- Opportunity for remarketing and the usage of email lists etc.
- Opportunity for advertising on Instagram
Benefits of Facebook advertising
- Access to a huge number of active users
- Control over the budget and payment methods
- Variations of messages, target groups, positions, and devices for testing
- Optimizes for your best performing ads and creatives among multiple given assets
- Mobile-friendly ad formats
- Offers ads for your specific business goals
Clicks to Website / Website Conversions Ads
Promote your website through another channel and take advantage of another opportunity for reaching new audiences or re-engaging with the current users. Increase the traffic to your website and the online conversions with the help of interest based targeting.
Dynamic Product Ads
Re-engage the visitors of your website by showing them the exact products that they have been seeing earlier. The combination of the appropriate targeting and the accuracy of the message increases the opportunity for more sales.
App Install / Engagement Ads
Let the new users of your mobile app understand the usefulness of your app so that they can start exploring it. Remind those who have downloaded the app but haven’t started using it yet.
Local Awareness Ads
We often search for places and reviews for local businesses on Facebook. Be visible for your potential visitors with ads which target the people near your business and help them find a way to find it offline.
Lead Ads
Provide yourself the contacts of people who have naturally become interested in your business. This will be useful to you when sending a newsletter, information for your business and special offers.
Offer Claim Ads
Make a special offer to a specific target audience. You decide who can see it, for what period of time it can be seen and how much times it can be accepted.
Video Views Ads
You have a video which introduces your business or the products you offer? Increase its views with a minimum price per view, reaching the people who are more likely to be interested.
Event Response Ads
Promote your event with the opportunity to add it to the Facebook calendar of the users. They will receive notifications for it and you will have information about the interest of the users for your event.