Performance Marketing Audits
Technical and marketing audits and reports
Performance marketing audits
The success of your next campaign depends on proper measurement and tracking of your current advertising activities.
Performance marketing audits are the next step for advertisers with paid traffic when it’s not meeting the target KPIs.
We can assist you in auditing your ad accounts in order to maximize your results, but also give you valuable recommendations on how to take full advantage of the platform’s potencial. If you need audit for Google Analytics, Google Ads (АdWords), or a Facebook account, our team can do the job.
Understanding your business goals
The first step before starting an audit is to understand your business by getting to know your business goals and how you measure results for your advertising campaigns. Whether it will be an online sale, registration or other user action, we can analyze your activities and performance. If you have not set up conversion reporting, then we can offer you a measurement strategy and present you with an integration method.
Quality of the data
You may have used different advertising tools, but if you have not used a data collection strategy, the information may not be fully readable and usable. The results of your advertising campaigns will be actionable if you apply a long-term and integrated approach toward your digital marketing strategy. We manually navigate to each setting and check its proper activation and reporting.
Account analysis
Our approach is always geared towards whether the used settings and tools match your business and reach your goals. Thus, our work methodology is completely individual and follows the “data – insight – action” strategy.
Audit development
The very creation of the audit is the final phase of our analysis. It consists of several parts including:
- a text document with detailed status on your account’s health that is divided into a technical and marketing part;
- export table with data that needs attention;
- export of tracking codes and measurement strategy for additional modifications.
We recommend presence of marketing and technical teams during the presentation of the audit.
Google Ads (AdWords) audit
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- account structure
- campaign’s settings
- tracking codes and conversion management
- remarketing (dynamic remarketing) set up
- goal oriented marketing strategy
Google Analytics audit
- tracking pixel implementation
- account, property and view settings
- goal tracking and reporting
- event tracking strategy
- management and reporting of paid traffic
- KPIs reporting and analysis
Facebook Ads audit
- business manager set up and settings
- setting up tracking pixel and events modification
- audience management and usage
- campaign strategy and management
- goal oriented performance marketing strategy