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As PMax can reach your customers across all of Google’s channels, we must consider and carefully select the creative materials needed for the set-up. The first and most crucial step is identifying our target audience based on interests and demographics.<\/span><\/p>\n Next, it’s time to set up our asset group. Three types of assets need to be added, and we will discuss each and every type, along with its best practices.<\/span><\/p>\n Similar to display campaigns, in PMax, we have to fill in short and long headlines, as well as descriptions.<\/span><\/p>\n Text requirements:<\/span><\/p>\n Best practices for text assets in Pmax<\/b><\/p>\n In Performance Max campaigns, there are a total of six image assets available:<\/span><\/p>\n Formats need to align with the following specifications and requirements:<\/span><\/p>\n The maximum number of banners is 20, and the maximum file size is 5120 KB.<\/span><\/p>\n The logo is used separately and can be in:<\/span><\/p>\n The maximum number of images of your logo is 5, and the maximum file size is 5120 KB.<\/span><\/p>\n Design guidelines for your target audience<\/b><\/p>\n Although campaign set-up and targeting are essential, banners also play a significant role in optimisation. Be sure to monitor your Pmax campaign, as Google Ads will start to provide information about your creative performance a few days after the campaign begins. Feel free to replace banners with low ratings instead of solely deleting them.<\/span><\/p>\n As mentioned earlier, with PMax, you can advertise on YouTube. There is a single type of video asset with the following requirements:<\/span><\/p>\n \u00a0*If you don’t have your own videos uploaded to YouTube, you can now create such within the Google Ads interface using your banners. There are ready-made templates to help you in the process.<\/span><\/p>\n Creating a compelling video<\/b><\/p>\n **Picture-in-picture<\/b>\u00a0(<\/span>PiP<\/b>) is a feature found in TV receivers, PCs and smartphones, consisting of a video stream playing within an inset window, freeing the rest of the screen for other tasks.<\/span><\/p>\n Performance Max campaigns are an excellent way to maximise results and explore the engaged audience. However, careful selection of materials according to your product\/service specifications and target audience, as well as occasional optimisation, are crucial.<\/span><\/p>\n1.Texts<\/b><\/h3>\n
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<\/li>\n<\/ul>\n2.Images<\/b><\/h3>\n
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3.Videos<\/b><\/h3>\n
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