{"id":6048,"date":"2022-08-25T07:44:17","date_gmt":"2022-08-25T07:44:17","guid":{"rendered":"https:\/\/accelladigital.com\/case-study-baby-bg\/"},"modified":"2026-10-16T14:01:53","modified_gmt":"2026-10-16T14:01:53","slug":"case-study-baby-bg","status":"publish","type":"page","link":"https:\/\/accelladigital.com\/en\/case-study-baby-bg\/","title":{"rendered":"Case Study: Baby.bg"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ds8ts0-757308acbb449148f21aeda93d636d19\">\n.avia-section.av-2ds8ts0-757308acbb449148f21aeda93d636d19{\nbackground-color:#307ecc;\nbackground-image:url(https:\/\/accelladigital.com\/wp-content\/uploads\/2019\/06\/BackgroundWebsite.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-2ds8ts0-757308acbb449148f21aeda93d636d19 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#307ecc;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2ds8ts0-757308acbb449148f21aeda93d636d19 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-contain avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='contain' data-av_minimum_height_px='430'><div class='container av-section-cont-open' style='height:430px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce\">\n#top .av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce{\npadding-bottom:40px;\ncolor:#ffffff;\nfont-size:50px;\n}\nbody .av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .av-special-heading-tag{\nfont-size:50px;\n}\n.av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2bdoef4-1a7610bfcf69a9cb3bdc24f50a8254ce av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Case study: Baby.bg<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Increase in turnover by 387% for advertising campaigns in Google Ads<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2acgdog-48d596027741434305354cc3e30febea\">\n.avia-section.av-2acgdog-48d596027741434305354cc3e30febea{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-2acgdog-48d596027741434305354cc3e30febea .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-2acgdog-48d596027741434305354cc3e30febea main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27mlseo-2011ea4faf44c366b602ccd347f404c1\">\n#top .av-special-heading.av-27mlseo-2011ea4faf44c366b602ccd347f404c1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-27mlseo-2011ea4faf44c366b602ccd347f404c1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-27mlseo-2011ea4faf44c366b602ccd347f404c1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-27mlseo-2011ea4faf44c366b602ccd347f404c1 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Growth in ROAS for Baby.bg<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-4  el_after_av_heading  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-27das80-9e5948fa6b1eca5e5f62d4b0356669d8 av_one_third  avia-builder-el-5  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-25nqrzk-52608c027273420353b4f6798faf44cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">About the project<\/h4>\n<p><a href=\"http:\/\/www.baby.bg\" target=\"_blank\" rel=\"noopener\">Baby.bg<\/a> is an online store specializing in products for mother &amp; baby. In the store, you can find a wide assortment of accessories for babies, from a baby stroller to products for furnishing a children&#8217;s room. The online store offers products from over 400 brands on its website, partnering with well-known Bulgarian and international brands. The product range includes items from all price categories &#8211; from more expensive premium products to budget offers, but also with guaranteed quality. In addition to the rich assortment of baby products, baby.bg also offers permanent and attractive promotions on various items and brands.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-22ygrgg-6947c61f5af3da5fd8b1f1ee5ab93d09 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-228jz7k-a3da9632a8ec4569fd5124258fa74f8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">Goals<\/h4>\n<p class=\"project-description\" style=\"text-align: center;\">We started working on the project at the end of 2020 by managing the Google Ads campaigns for the project. Our goals are entirely focused on increasing the online store&#8217;s turnover and optimising advertising campaigns in Google Ads in the direction of ROAS (return on advertising costs). We received full support from the Baby.bg team both to implement our marketing strategy for growth and technologically to improve the methods of measuring performance. Through the correct execution of the strategy, we achieved the set goals and pre-set KPIs (key performance indicators).<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1zdzujk-b3311143b1dfa0c99d6d5ca20208f883 av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-1yu297k-24e8f3d3b9651a6d11426662bcb2f274 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">Challenges<\/h4>\n<ul>\n<li>Building a strategy to cover all steps of the marketing funnel in search, display and video<\/li>\n<li>Restructuring the account to work towards ROAS (by incorporating innovative strategies)<\/li>\n<li>Including work with dynamic feeds by category and page feed for segmentation of search campaigns<\/li>\n<li>Using more discovery and incorporating video across the mix of display ad units<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x52ea8-e36e89ee9fa16a501c18e1927f0e4da1\">\n.avia-section.av-1x52ea8-e36e89ee9fa16a501c18e1927f0e4da1{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n.avia-section.av-1x52ea8-e36e89ee9fa16a501c18e1927f0e4da1 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1x52ea8-e36e89ee9fa16a501c18e1927f0e4da1 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vdwy5c-b5eb5afb029cb3ce84a94de2d98332d2\">\n#top .av-special-heading.av-1vdwy5c-b5eb5afb029cb3ce84a94de2d98332d2{\npadding-bottom:15px;\n}\nbody .av-special-heading.av-1vdwy5c-b5eb5afb029cb3ce84a94de2d98332d2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1vdwy5c-b5eb5afb029cb3ce84a94de2d98332d2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1vdwy5c-b5eb5afb029cb3ce84a94de2d98332d2 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-12  el_before_av_one_fifth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Results<\/h2><div class='av-subheading av-subheading_below'><p>The data are for three months this year, compared to last year&#8217;s period.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1tlyzs0-60d2b3c922dbce7400447aaa27a4cec5 av_one_fifth  avia-builder-el-13  el_after_av_heading  el_before_av_one_fifth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rljebk-aeb516b83d0ad5ac62039139f0c14a1d\">\n.avia-image-container.av-1rljebk-aeb516b83d0ad5ac62039139f0c14a1d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1rljebk-aeb516b83d0ad5ac62039139f0c14a1d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1rljebk-aeb516b83d0ad5ac62039139f0c14a1d av-styling-circle avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-5942 avia-img-lazy-loading-5942 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-5.png\" alt='' title='1'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-5.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-5-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-5-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-5-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1qgap8w-8385a11d954b0bbf2060dc5034bc0431 av_one_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p6690g-96745d7b7ac2c072fdacc598703b3b67\">\n.avia-image-container.av-1p6690g-96745d7b7ac2c072fdacc598703b3b67 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1p6690g-96745d7b7ac2c072fdacc598703b3b67 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1p6690g-96745d7b7ac2c072fdacc598703b3b67 av-styling-circle avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5944 avia-img-lazy-loading-not-5944 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-5.png\" alt='' title='2'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-5.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-5-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-5-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-5-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1ncna68-45d6bf78570682732c5604123a19c1a1 av_one_fifth  avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l42h5s-e5e80729093b99d9abbf005eb64ccca0\">\n.avia-image-container.av-1l42h5s-e5e80729093b99d9abbf005eb64ccca0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1l42h5s-e5e80729093b99d9abbf005eb64ccca0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1l42h5s-e5e80729093b99d9abbf005eb64ccca0 av-styling-circle avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5950 avia-img-lazy-loading-not-5950 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-5.png\" alt='' title='5'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-5.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-5-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-5-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-5-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1j9pi2o-8ef1ffc738cb27f097f73f38a6d0f279 av_one_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i58gdc-152218e03ee02b0e4d73accf5f5a2673\">\n.avia-image-container.av-1i58gdc-152218e03ee02b0e4d73accf5f5a2673 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1i58gdc-152218e03ee02b0e4d73accf5f5a2673 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1i58gdc-152218e03ee02b0e4d73accf5f5a2673 av-styling-circle avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5948 avia-img-lazy-loading-not-5948 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-5.png\" alt='' title='4'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-5.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-5-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-5-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-5-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1fzglm8-48b8a4e79d85fab49e3348cbf62542f2 av_one_fifth  avia-builder-el-21  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ecw6u8-fc1fd14259e0f15ddb38a0045ece2c08\">\n.avia-image-container.av-1ecw6u8-fc1fd14259e0f15ddb38a0045ece2c08 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1ecw6u8-fc1fd14259e0f15ddb38a0045ece2c08 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1ecw6u8-fc1fd14259e0f15ddb38a0045ece2c08 av-styling-circle avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5946 avia-img-lazy-loading-not-5946 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-5.png\" alt='' title='3'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-5.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-5-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-5-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-5-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dbldsg-f0773e3ccf8efd74c7b3ae795ccb6c13\">\n.avia-section.av-1dbldsg-f0773e3ccf8efd74c7b3ae795ccb6c13{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-1dbldsg-f0773e3ccf8efd74c7b3ae795ccb6c13 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-1dbldsg-f0773e3ccf8efd74c7b3ae795ccb6c13 main_color avia-section-default avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bhv4ls-5ca07c269f824d1e2cf8a439d89009b6\">\n#top .av-special-heading.av-1bhv4ls-5ca07c269f824d1e2cf8a439d89009b6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1bhv4ls-5ca07c269f824d1e2cf8a439d89009b6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1bhv4ls-5ca07c269f824d1e2cf8a439d89009b6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1bhv4ls-5ca07c269f824d1e2cf8a439d89009b6 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-24  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Strategy<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-25  el_after_av_heading  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1a8kgwg-c41ab6120966cf553f667063e924f492 av_one_third  avia-builder-el-26  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-17bw1bk-23f0c90a9f3652b26fad8c789bb13a63 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">Custom measurement strategy<\/h4>\n<p>We&#8217;ve transitioned campaign optimization entirely to the Google Ads tracking pixel that delivers orders and turnover. In addition, we defined a new conversion measuring conversion from a new customer for Baby.bg, for which we are optimizing part of the marketing activities.<\/p>\n<p>To improve the presence in the display network, we enabled Google Ads dynamic remarketing using business data feeds.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-164ilwg-13b16ed8104d366089d3e5206619f780 av_one_third  avia-builder-el-28  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-14yxwq8-5c0b70e90266f7842325f4cccb270e79 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">Optimized product offerings<\/h4>\n<p class=\"project-description\" style=\"text-align: center;\">Baby.bg offers an extensive product portfolio, and to improve the effectiveness of advertising campaigns, we have revised which product we show and at which step of the user experience. We have built a strategy for the search network to position the online store in searches for specific brands and categories, using standard and DSA campaigns.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-13n3au8-b6e2fcb332e3c2340a0c5803b3bd08ab av_one_third  avia-builder-el-30  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-11x3fm8-3d3079ceea320469601107d302f3be6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 class=\"entry-title\" style=\"text-align: center;\">Visibility along the purchase journey<\/h4>\n<p class=\"project-description\" style=\"text-align: center;\">We focused brand presence not only at the bottom of the decision-making path but expanded visibility to a new audience based on quality signals and interests based on consumer behaviour. We used Display network campaigns, Discovery ads, Performance max and YouTube videos throughout the period. We measure new customer acquisition, turnover and ROAS against the type of communication.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zsqt00-7387ca12772e1c05e2e4dbf8bc3db9c8\">\n.avia-section.av-zsqt00-7387ca12772e1c05e2e4dbf8bc3db9c8{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n.avia-section.av-zsqt00-7387ca12772e1c05e2e4dbf8bc3db9c8 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-zsqt00-7387ca12772e1c05e2e4dbf8bc3db9c8 main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xupsts-8517ad8303d1687d0c7b530c7ac221e6\">\n#top .av-special-heading.av-xupsts-8517ad8303d1687d0c7b530c7ac221e6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-xupsts-8517ad8303d1687d0c7b530c7ac221e6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-xupsts-8517ad8303d1687d0c7b530c7ac221e6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-xupsts-8517ad8303d1687d0c7b530c7ac221e6 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-33  el_before_av_one_fifth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Instruments and formats usage<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-wjczdc-2f9e2d7266341466cacca251999e51c3 av_one_fifth  avia-builder-el-34  el_after_av_heading  el_before_av_one_fifth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-urx15c-5869e2b6f794227b16ad738fb58190c5\">\n.avia-image-container.av-urx15c-5869e2b6f794227b16ad738fb58190c5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-urx15c-5869e2b6f794227b16ad738fb58190c5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-urx15c-5869e2b6f794227b16ad738fb58190c5 av-styling-circle avia-align-center  avia-builder-el-35  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" loading=\"lazy\" class='wp-image-5918 avia-img-lazy-loading-5918 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-3.png\" alt='' title='2'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-3.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/2-3-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-tmjels-b3c14f81e2a0e9d0259cd89c867ad0da av_one_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rqspe8-ec87e10edafa7bb02f6364a4f114ab8e\">\n.avia-image-container.av-rqspe8-ec87e10edafa7bb02f6364a4f114ab8e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-rqspe8-ec87e10edafa7bb02f6364a4f114ab8e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-rqspe8-ec87e10edafa7bb02f6364a4f114ab8e av-styling-circle avia-align-center  avia-builder-el-37  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5922 avia-img-lazy-loading-not-5922 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-3.png\" alt='' title='4'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-3.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/4-3-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-pnsaw0-ea1602dfbf5d3c8e6dccf7d42a0bb9f8 av_one_fifth  avia-builder-el-38  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2c0tk0-b2450a580f1f4a5d24298d1aca133807\">\n.avia-image-container.av-2c0tk0-b2450a580f1f4a5d24298d1aca133807 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2c0tk0-b2450a580f1f4a5d24298d1aca133807 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2c0tk0-b2450a580f1f4a5d24298d1aca133807 av-styling-circle avia-align-center  avia-builder-el-39  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5920 avia-img-lazy-loading-not-5920 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-3.png\" alt='' title='3'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-3.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/3-3-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-n2169c-c74f53933d145b8d246974e1397aadea av_one_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg3hds-6a4f911d184dbf34d24cdfede807ffcf\">\n.avia-image-container.av-lg3hds-6a4f911d184dbf34d24cdfede807ffcf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lg3hds-6a4f911d184dbf34d24cdfede807ffcf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lg3hds-6a4f911d184dbf34d24cdfede807ffcf av-styling-circle avia-align-center  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5924 avia-img-lazy-loading-not-5924 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-3.png\" alt='' title='5'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-3.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/5-3-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-idkcxc-3466a78e0e6a3b3c2f2f6e1105f038cd av_one_fifth  avia-builder-el-42  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gryo5c-d119347f5219c5b04f863e926b6273fe\">\n.avia-image-container.av-gryo5c-d119347f5219c5b04f863e926b6273fe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-gryo5c-d119347f5219c5b04f863e926b6273fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-gryo5c-d119347f5219c5b04f863e926b6273fe av-styling-circle avia-align-center  avia-builder-el-43  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5916 avia-img-lazy-loading-not-5916 avia_image ' src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-3.png\" alt='' title='1'  height=\"200\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-3.png 200w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/07\/1-3-180x180.png 180w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_6'  class='avia-section av-fn1z68-a3e7fefbc36de54ee21bd46dd337ce5c main_color avia-section-default avia-shadow  avia-builder-el-44  el_after_av_section  el_before_av_button_big  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4wyeo-745a5a7c4cf3231bf32fd2146741ce06\">\n#top .av-special-heading.av-4wyeo-745a5a7c4cf3231bf32fd2146741ce06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-4wyeo-745a5a7c4cf3231bf32fd2146741ce06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4wyeo-745a5a7c4cf3231bf32fd2146741ce06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4wyeo-745a5a7c4cf3231bf32fd2146741ce06 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-45  el_before_av_testimonials  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What our clients say about our work<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-testimonial-wrapper av-17m4q8-966b45207033c596be8882abe8dff9a3 avia-slider-testimonials avia-slider-3-testimonials avia_animate_when_almost_visible av-slideshow-ui av-control-default av-slider-hover-pause av-slideshow-autoplay av-loop-endless av-loop-manual-endless' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:true,&quot;show_slide_delay&quot;:0}\">\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-a3lc34-c518a54f72f5eb95da8ac47a8052bf8e avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_third'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>Accella Digital already supports the Google Ads presence on Ozone.bg for the fifth year. The professionalism, proactivity and dedication of their team are significant factors for our company&#8217;s successful development. A commitment to constant iteration and experimentation with our advertising presence ensures that we will always be relevant in our online presence.<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/6-180x180.png\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/6-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/6-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/6-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/6.png 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Emil Wagenstein<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Marketing director<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-95xp9c-3638c3bb345320abdd5a9b250f75d964 avia-testimonial-row-1 flex_column no_margin av_one_third'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>We have been working with Accella Digital for almost a year now, and at any moment, we can rely on them for everything related to our digital strategy. Their team manages all of our gesture post communication and runs the campaigns in a way that is fully tailored to our requirements, creating solid partnerships and getting us links from the sites of our industry leaders. The result is impressive.<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/10-180x180.png\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/10-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/10-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/10-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/10.png 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Svetlyo Nikolov<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Owner<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-6xnec0-7da34937a19c30e99907e85629814c9b avia-testimonial-row-1 flex_column no_margin av_one_third'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>I have been working with Accella Digital since the very beginning of our eCommerce project in 2016. The whole team is dedicated, responsive and professional. They are always available and accurate. I must point out the good results we achieve together, with a positive attitude and goodwill, which is the foundation of the entire company. I&#8217;m glad we can grow together.<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/3-180x180.png\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/3-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/3.png 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Nikola Ninov<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Owner<\/span><\/div><\/div><\/div><\/div>\n<div class='avia-testimonial av-6c9ia8-d1acb2e807642e60d8e09a7ec45fbdfa avia-testimonial-row-1 flex_column no_margin av_one_third'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>In our joint work, which has been going on for more than five years, the Accella Digital team has consistently demonstrated a solid knowledge of the Google and Facebook advertising platforms, advising us on the strategic planning of advertising campaigns and analyzing their performance. We often discuss real communication cases for the solution of which Accella Digital manages to create effective campaigns. Thanks to them for a great job!<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-image'  itemprop=\"image\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/4-180x180.png\" class=\"attachment-square size-square\" alt=\"\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/4-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/4-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/4-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2022\/02\/4.png 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Ivan Blagoev<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >Owner<\/span><\/div><\/div><\/div><\/div>\n<\/section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' 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