{"id":545,"date":"2015-04-04T06:38:43","date_gmt":"2015-04-04T06:38:43","guid":{"rendered":"http:\/\/accelladigital.com\/?page_id=545"},"modified":"2019-11-05T12:26:59","modified_gmt":"2019-11-05T12:26:59","slug":"analytics","status":"publish","type":"page","link":"https:\/\/accelladigital.com\/en\/analytics\/","title":{"rendered":"ANALYTICS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwqcmpzy-8454852accb7450275c11e27210a94a0\">\n.avia-section.av-jwqcmpzy-8454852accb7450275c11e27210a94a0{\nbackground-color:#ea9e41;\nbackground-image:url(https:\/\/accelladigital.com\/wp-content\/uploads\/2019\/06\/BackgroundWebsite.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-jwqcmpzy-8454852accb7450275c11e27210a94a0 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ea9e41;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jwqcmpzy-8454852accb7450275c11e27210a94a0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_px='430'><div class='container av-section-cont-open' style='height:430px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-545'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1\">\n#top .av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1{\npadding-bottom:40px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k2ltvobm-5f5276ad8da61490aac52f1d99883db1 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Google Analytics: Setup and Tracking<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Set up and tracking results<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26161t-7e022b171c58ee7b41a1bc5e1ae4e6c0\">\n.avia-section.av-26161t-7e022b171c58ee7b41a1bc5e1ae4e6c0 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-26161t-7e022b171c58ee7b41a1bc5e1ae4e6c0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-545'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-23iixl-b3b1391e425020575e98e809d4701e10 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: #0f9e59;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2569\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1.png 388w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1-300x300.png 300w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2018-07-25-at-14.35.09-1-120x120.png 120w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/h2>\n<h2 style=\"color: #ff6600; text-align: justify;\"><span style=\"color: #ed752f;\">Analysis of your online marketing communication<\/span><\/h2>\n<p>The success of your next campaign depends on collecting and analyzing your current advertising activity.<\/p>\n<p>Google Analytics allows you to collect data about your site &#8211; audience, traffic, content and, above all, to what extent your visitors achieve your business goals. All important actions can be measured by filling in a registration form, downloading a document, online purchase or otherwise? When you measure your campaigns, you will be able to analyze their performance in terms of performance, and thus you can make your investment with higher returns.<\/p>\n<p>One of the first questions we will ask you is what are your business goals? Together, we will look at your site and create a measurement plan how to improve your advertising effectiveness.<\/p>\n<div id=\"translation\"><\/div>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vrrft-47a9d4a2777c5822bcd652e2168a66e0\">\n.avia-section.av-1vrrft-47a9d4a2777c5822bcd652e2168a66e0{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n.avia-section.av-1vrrft-47a9d4a2777c5822bcd652e2168a66e0 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1vrrft-47a9d4a2777c5822bcd652e2168a66e0 main_color avia-section-large avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-545'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1ovqfd-22a2f07a438e84236277889f68a721cf av_one_third  avia-builder-el-5  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1k4wqh-d941ea026cbc1a14dd7b3f54b6ec265e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2565 aligncenter\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2015\/04\/storage-1-3.png\" alt=\"storage (1)\" width=\"128\" height=\"128\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/storage-1-3.png 128w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/storage-1-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/storage-1-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/storage-1-3-120x120.png 120w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><br \/>\nData collection<\/h4>\n<p>We can help you with strategic management and data collection so that it is usable for analysis and long-term use. At this stage, we go to the level of use of your site, familiarize yourself with your business goals, transfer them to digital space and set them up for measurement. Everything from targeting to tuning is within our reach and we can advise on how it would be most effective to measure your results.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1erq9d-feedf695b43cb111945246ec8b2deea4 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-1a7s95-89d1185d0e0cdd114fe2cd8861dabdd3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2566 size-full aligncenter\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2015\/04\/binary-1-3.png\" alt=\"\" width=\"128\" height=\"128\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/binary-1-3.png 128w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/binary-1-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/binary-1-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/binary-1-3-120x120.png 120w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><br \/>\nData management<\/h4>\n<p>Once we have gathered information about you and your business, the time comes when we need to convert it to a Google Analytics customization toolkit. This includes building performance tracking goals, tuning event tracking through Google Tag Manager to measure button engagement from your site, building a structure to track your ad communications (using utm tagging), and linking your Google properties with the platform. In this way, we set everything we need for an upcoming digital campaign that can be measured and optimized.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-45x0x-1eab5e8ef019986267519f91fc05736b av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-uec95-dcb8f273a74961e382647178430c572a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2567 size-full aligncenter\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2015\/04\/data-3.png\" alt=\"\" width=\"128\" height=\"128\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/data-3.png 128w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/data-3-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/data-3-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/data-3-120x120.png 120w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><br \/>\nCustom reports and dashboards<\/h4>\n<p>We navigate you through our performance analysis by preparing automated reports through Google Analytics or through our reporting system so you can only keep track of what is important to you in a comprehensible way. In our work, we can create custom dashboards, custom reports to track only performance from the current campaign, or run a customized report for your site&#8217;s performance for a specific period, UX usability, or return on investment by any given channel.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qsr4p-65e213f8a7b49167583b1f40d1f0f7ff\">\n.avia-section.av-qsr4p-65e213f8a7b49167583b1f40d1f0f7ff{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-qsr4p-65e213f8a7b49167583b1f40d1f0f7ff .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-qsr4p-65e213f8a7b49167583b1f40d1f0f7ff main_color avia-section-large avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_button_big  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-545'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-kmdq9-ba63702277aeaf6a54a64cf29f823201 av_one_full  avia-builder-el-12  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-ezvlt-087825375f4a4b73f2990520d0019f94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: #f05722;\"><span style=\"color: #ed752f;\">We are a performance digital agency<\/span><\/h2>\n<p>The first thing we ask at the beginning of our collaboration is access to Google Analytics and Google Tag Manager.<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2568\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2.png\" alt=\"growth\" width=\"256\" height=\"256\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2.png 256w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2015\/04\/growth-2-120x120.png 120w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/p>\n<p>Tracking\u00a0codes often require technical assistance from a developer. Therefore Accella Digital can create, configure and manage Google Tag Manager. Adding\u00a0only one code on your website &#8211; a container, you can add and remove any code you want, anytime needed.<\/p>\n<p>Note that we are activating campaigns after access to Google Analytics or Tag Manager, together with Google Ads pixel installation on the website and definition of KPIs that match with your business goals. When everything is set properly, we can activate campaigns and do our job &#8211; to use the data, to rely on trends, to make qualitative changes and achieve great results.<\/p>\n<p>In the measurement process we define macro and micro targets. Macro Conversion is the main action for campaign optimization. Micro actions can be user engagements which we use to create remarketing audiences or to measure the effectiveness of the generated traffic. All settings are implemented after\u00a0project audit.<\/p>\n<\/div><\/section><\/div>\n\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-14  el_after_av_section  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-847pl-84e2c75f576831ac6d0619e8515c8d48\">\n#top #wrap_all .avia-button.av-847pl-84e2c75f576831ac6d0619e8515c8d48{\nbackground-color:#ea9e41;\nborder-color:#ea9e41;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-847pl-84e2c75f576831ac6d0619e8515c8d48:hover{\nbackground-color:#ea9e41;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-847pl-84e2c75f576831ac6d0619e8515c8d48 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-847pl-84e2c75f576831ac6d0619e8515c8d48:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/accelladigital.com\/en\/contact\/' class='av-icon-on-hover avia-button avia-button-fullwidth av-847pl-84e2c75f576831ac6d0619e8515c8d48 avia-icon_select-yes-right-icon avia-color-custom'   aria-label=\"Get in Touch\"><span class='avia_iconbox_title' >Get in Touch<\/span><span class='avia_button_icon avia_button_icon_right avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><div class='av-button-description av-button-description-below'><p>Contact us today for free consultation<\/p>\n<\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-545","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":34,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/545\/revisions"}],"predecessor-version":[{"id":2633,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/545\/revisions\/2633"}],"wp:attachment":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/media?parent=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}