{"id":2572,"date":"2018-04-11T06:50:10","date_gmt":"2018-04-11T06:50:10","guid":{"rendered":"http:\/\/accelladigital.com\/ppc-audits-2\/"},"modified":"2026-10-16T14:13:28","modified_gmt":"2026-10-16T14:13:28","slug":"ppc-audits-marketing-analysis","status":"publish","type":"page","link":"https:\/\/accelladigital.com\/en\/ppc-audits-marketing-analysis\/","title":{"rendered":"PPC AUDITS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwqcsuyj-a00be16700a0091524c64304a7e08fdd\">\n.avia-section.av-jwqcsuyj-a00be16700a0091524c64304a7e08fdd{\nbackground-color:#1dac3e;\nbackground-image:url(https:\/\/accelladigital.com\/wp-content\/uploads\/2019\/06\/BackgroundWebsite.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-jwqcsuyj-a00be16700a0091524c64304a7e08fdd .av-extra-border-element .av-extra-border-inner{\nbackground-color:#1dac3e;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jwqcsuyj-a00be16700a0091524c64304a7e08fdd main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_px='430'><div class='container av-section-cont-open' style='height:430px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2ltxf8p-6661cccbf74a3d9a54bb761519985f31\">\n#top .av-special-heading.av-k2ltxf8p-6661cccbf74a3d9a54bb761519985f31{\npadding-bottom:40px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody 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modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Performance Marketing Audits<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Technical and marketing audits and reports<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vqc0y4-ebb3b7dabcac44f4f55f2392fd8d65af\">\n.avia-section.av-vqc0y4-ebb3b7dabcac44f4f55f2392fd8d65af .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-vqc0y4-ebb3b7dabcac44f4f55f2392fd8d65af main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2572'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-v8wgcs-064c0fb994f77fd1fed2860e8072f4a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: #0f9e59;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-523\" src=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/voice-search-1792301_1280.png\" alt=\"google adwords\" width=\"394\" height=\"262\" \/><\/h2>\n<h2 style=\"color: #0f9e59;\"><span style=\"color: #1dac3e;\">Performance marketing audits<\/span><\/h2>\n<p>The success of your next campaign depends on proper measurement and tracking of your current advertising activities.<\/p>\n<p>Performance marketing audits are the next step for advertisers with paid traffic when it&#8217;s not meeting the target KPIs.<\/p>\n<p>We can assist you in auditing your ad accounts in order to maximize your results, but also give you valuable recommendations on how to take full advantage of the platform&#8217;s potencial. If you need audit for Google Analytics, Google Ads (\u0410dWords), or a Facebook account, our team can do the job.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t8i570-19fe1978c77da0e8d1999ae1333268e8\">\n.avia-section.av-t8i570-19fe1978c77da0e8d1999ae1333268e8{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n.avia-section.av-t8i570-19fe1978c77da0e8d1999ae1333268e8 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-t8i570-19fe1978c77da0e8d1999ae1333268e8 main_color avia-section-large avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2572'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-r9ek4s-bfd7b13c945e9c7c540dbf7c93f55eb2 av_one_fourth  avia-builder-el-5  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-pfn0ng-eab9e7b6c812248bcac92a48a25798e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Understanding your business goals<\/h3>\n<p class=\"project-description\">The first step before starting an audit is to understand your business by getting to know your business goals and how you measure results for your advertising campaigns. Whether it will be an online sale, registration or other user action, we can analyze your activities and performance. If you have not set up conversion reporting, then we can offer you a measurement strategy and present you with an integration method.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-nes7cs-60da1d35c9557614d5137c09c74888e5 av_one_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-n4dbzg-7bc362724234e92a2b48c373cd0b4e25 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Quality of the data<\/h3>\n<p class=\"project-description\">You may have used different advertising tools, but if you have not used a data collection strategy, the information may not be fully readable and usable. The results of your advertising campaigns will be actionable if you apply a long-term and integrated approach toward your digital marketing strategy. We manually navigate to each setting and check its proper activation and reporting.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-kmidng-641f2e94fe08dadb1217c989e203a862 av_one_fourth  avia-builder-el-9  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-ikcmjg-49f6a5a778eb01ce446467e64bf451e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Account analysis<\/h3>\n<p class=\"project-description\">Our approach is always geared towards whether the used settings and tools match your business and reach your goals. Thus, our work methodology is completely individual and follows the &#8220;data &#8211; insight &#8211; action&#8221; strategy.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-hh1dgs-216f39013d6e6a0f7b5060cc23639185 av_one_fourth  avia-builder-el-11  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-fwl1vw-a8600c7eb986fa7d2692c16e0654358d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Audit development<\/h3>\n<p class=\"project-description\">The very creation of the audit is the final phase of our analysis. It consists of several parts including:<\/p>\n<ul>\n<li>a text document with detailed status on your account&#8217;s health that is divided into a technical and marketing part;<\/li>\n<li>export table with data that needs attention;<\/li>\n<li>export of tracking codes and measurement strategy for additional modifications.<\/li>\n<\/ul>\n<p>We recommend presence of marketing and technical teams during the presentation of the audit.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eh7rt8-e3044629a83d247883b0b4e72a695412\">\n.avia-section.av-eh7rt8-e3044629a83d247883b0b4e72a695412{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-eh7rt8-e3044629a83d247883b0b4e72a695412 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-eh7rt8-e3044629a83d247883b0b4e72a695412 main_color avia-section-large avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_button_big  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2572'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-crd1rw-e7d220f46d8eb225ff1a6a667c4b7302 av_one_third  avia-builder-el-14  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-aqvql8-ee0d09dfcdd2912d3dd6e3e9c1752afa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"entry-title\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2538\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads.png\" alt=\"\" width=\"195\" height=\"195\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads.png 192w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/google-ads-120x120.png 120w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/h2>\n<h4 class=\"entry-title\" style=\"text-align: center;\">Google Ads (AdWords) audit<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>account structure<\/li>\n<li>campaign&#8217;s settings<\/li>\n<li>tracking codes and conversion management<\/li>\n<li>remarketing (dynamic remarketing) set up<\/li>\n<li>goal oriented marketing strategy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-8nqu1o-e44a4f35549ce3826a6b42d0f66ceeb7 av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-84qw4s-bac798c1de6e7b906907d1b49680de6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2539\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09.png\" alt=\"\" width=\"192\" height=\"192\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09.png 388w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09-300x300.png 300w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-07-25-at-14.35.09-120x120.png 120w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/p>\n<h4 class=\"entry-title\" style=\"text-align: center;\">Google Analytics audit<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>tracking pixel implementation<\/li>\n<li>account, property and view settings<\/li>\n<li>goal tracking and reporting<\/li>\n<li>event tracking strategy<\/li>\n<li>management and reporting of paid traffic<\/li>\n<li>KPIs reporting and analysis<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-6cjxos-3d182d44c7917451895651edce452439 av_one_third  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-4n8xj0-5b1563e4ea1d537334cced0f15c5c0f5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"entry-title\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2540\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo.png\" alt=\"\" width=\"192\" height=\"192\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo.png 300w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo-80x80.png 80w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo-36x36.png 36w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo-180x180.png 180w, https:\/\/accelladigital.com\/wp-content\/uploads\/2018\/04\/Facebook-Logo-120x120.png 120w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/h2>\n<h4 class=\"entry-title\" style=\"text-align: center;\">Facebook Ads audit<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>business manager set up and settings<\/li>\n<li>setting up tracking pixel and events modification<\/li>\n<li>audience management and usage<\/li>\n<li>campaign strategy and management<\/li>\n<li>goal oriented performance marketing strategy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  el_after_av_section  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1un3q4-292aed35daa16bad25cb951f42d87a79\">\n#top #wrap_all .avia-button.av-1un3q4-292aed35daa16bad25cb951f42d87a79{\nbackground-color:#05a751;\nborder-color:#05a751;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1un3q4-292aed35daa16bad25cb951f42d87a79:hover{\nbackground-color:#05a751;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1un3q4-292aed35daa16bad25cb951f42d87a79 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-1un3q4-292aed35daa16bad25cb951f42d87a79:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/accelladigital.com\/en\/contact\/' class='av-icon-on-hover avia-button avia-button-fullwidth av-1un3q4-292aed35daa16bad25cb951f42d87a79 avia-icon_select-yes-right-icon avia-color-custom'   aria-label=\"Get in touch\"><span class='avia_iconbox_title' >Get in touch<\/span><span class='avia_button_icon avia_button_icon_right avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><div class='av-button-description av-button-description-below'><p>Contact us today for a free consultation<\/p>\n<\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2573,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2572","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":13,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/2572\/revisions"}],"predecessor-version":[{"id":7290,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/2572\/revisions\/7290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/media\/2573"}],"wp:attachment":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/media?parent=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}