{"id":1649,"date":"2016-06-24T11:28:03","date_gmt":"2016-06-24T11:28:03","guid":{"rendered":"http:\/\/accelladigital.com\/facebook-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-2\/"},"modified":"2026-10-16T14:12:22","modified_gmt":"2026-10-16T14:12:22","slug":"facebook-social-media-advertising","status":"publish","type":"page","link":"https:\/\/accelladigital.com\/en\/facebook-social-media-advertising\/","title":{"rendered":"FACEBOOK"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jwqcrlnv-7d94ffd7286f858c2e524c7a0b0eff76\">\n.avia-section.av-jwqcrlnv-7d94ffd7286f858c2e524c7a0b0eff76{\nbackground-color:#3b5998;\nbackground-image:url(https:\/\/accelladigital.com\/wp-content\/uploads\/2019\/06\/BackgroundWebsite.png);\nbackground-repeat:no-repeat;\nbackground-position:100% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-jwqcrlnv-7d94ffd7286f858c2e524c7a0b0eff76 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#3b5998;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jwqcrlnv-7d94ffd7286f858c2e524c7a0b0eff76 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-arrow-down-section av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_px='430'><div class='container av-section-cont-open' style='height:430px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1649'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c\">\n#top .av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c{\npadding-bottom:40px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k2ltw6sq-3604bd0ee4b8d19639a96619abfcd15c av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Facebook Ads: Setup and Management<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a84iip-c09ada9e782e1840c8d0ee82eae23a46\">\n.avia-section.av-1a84iip-c09ada9e782e1840c8d0ee82eae23a46 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-1a84iip-c09ada9e782e1840c8d0ee82eae23a46 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1649'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-18kp0wx-19fac3887dbc899d4052449eb314e588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: #0f9e59;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1486 size-full\" src=\"http:\/\/dev.accelladigital.com\/wp-content\/uploads\/2016\/06\/10935986_1416571791970804_30470218_n.png\" alt=\"facebook-\u0440\u0435\u043a\u043b\u0430\u043c\u0430\" width=\"431\" height=\"298\" srcset=\"https:\/\/accelladigital.com\/wp-content\/uploads\/2016\/06\/10935986_1416571791970804_30470218_n.png 431w, https:\/\/accelladigital.com\/wp-content\/uploads\/2016\/06\/10935986_1416571791970804_30470218_n-300x207.png 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/h2>\n<h2 style=\"color: #3b5998;\">Facebook &#8211; A social platform and a lot more<\/h2>\n<p style=\"text-align: justify;\">We encourage most of our clients and partners to use a mixture of channels and ad formats and this is why Facebook must be included in the long list of online marketing channels.<\/p>\n<p style=\"text-align: justify;\">The direction in which the Facebook platform is headed takes hold in a lot of elements from everyday life and it unites them all in one place. Except for sharing and communicating with family and friends, Facebook can also be used for business purposes. With our Facebook advertising management, we strive towards measurable results. This includes advertising strategy individually shaped for clarifying and accomplishing the goals of your business.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16jdphd-0455cff0da0b3d27eea4f3281348cd97\">\n.avia-section.av-16jdphd-0455cff0da0b3d27eea4f3281348cd97{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n.avia-section.av-16jdphd-0455cff0da0b3d27eea4f3281348cd97 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f8f8f8;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-16jdphd-0455cff0da0b3d27eea4f3281348cd97 main_color avia-section-large avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1649'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-14ot8c1-95f63359765b1e975cf2fd54174fa7c3 av_one_third  avia-builder-el-5  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-13khyyp-d3314a30f0bd198349ea2b025ea21fc7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">The opportunities of Facebook<\/h3>\n<ul>\n<li>Increasing the traffic to your website and generate online sales<\/li>\n<li>Reach the visitors of your site again with relevant content<\/li>\n<li>Making the physical location of the business more reachable<\/li>\n<li>Engage and interact with the users who have already downloaded your app<\/li>\n<li>Making a list with new potential leads<\/li>\n<li>Increasing the views of your videos<\/li>\n<li>Promoting your event and special offers<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-11a5xpt-2c5b0cdb604ff08d0ee9caf4ffa38216 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-107abwx-e94d35fc6024fd6ddf5f586e0d4b0ee5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Why Facebook?<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Detailed targeting opportunities based on demographics, interests, behavior etc.<\/li>\n<li>Tracking results<\/li>\n<li>Opportunity for using various combinations of methods of optimization and payment<\/li>\n<li>Variety of formats and places for the ads<\/li>\n<li>Opportunity for remarketing and the usage of email lists etc.<\/li>\n<li>Opportunity for advertising on Instagram<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-xcc1zl-fd101c475bf909159319b2768a9709ad av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-wucjsx-816a864b972edc012eab20bff7376fe5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Benefits of Facebook advertising<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Access to a huge number of active users<\/li>\n<li>Control over the budget and payment methods<\/li>\n<li>Variations of messages, target groups, positions, and devices for testing<\/li>\n<li>Optimizes for your best performing ads and creatives among multiple given assets<\/li>\n<li>Mobile-friendly ad formats<\/li>\n<li>Offers ads for your specific business goals<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v8ri69-24220fde34958a7b9e1c2010f52044a4\">\n.avia-section.av-v8ri69-24220fde34958a7b9e1c2010f52044a4{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-v8ri69-24220fde34958a7b9e1c2010f52044a4 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-v8ri69-24220fde34958a7b9e1c2010f52044a4 main_color avia-section-large avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_button_big  avia-bg-style-scroll av-arrow-down-section container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1649'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-t5fj01-2b6784d3c8d031079efb25cec7570938 av_one_fourth  avia-builder-el-12  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-rm456p-93859d1f4b52a68f6656516142f25d9f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Clicks to Website \/ Website Conversions Ads<\/b><\/h3>\n<p class=\"project-description\">Promote your website through another channel and take advantage of another opportunity for reaching new audiences or re-engaging with the current users. Increase the traffic to your website and the online conversions with the help of interest based targeting.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-plnwkx-928ba42967a34a1ba182654b9ab2bafa av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-ohufn5-b498a41013306c8744505960ea7e604b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Dynamic Product Ads<\/b><\/h3>\n<p class=\"project-description\">Re-engage the visitors of your website by showing them the exact products that they have been seeing earlier. The combination of the appropriate targeting and the accuracy of the message increases the opportunity for more sales.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mqcc9d-a3c341c57225384e127e9fab8052867f av_one_fourth  avia-builder-el-16  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-24aiq9-64fe82560867607f9b0cbf8102982637 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>App Install \/ Engagement Ads<\/b><\/h3>\n<p class=\"project-description\">Let the new users of your mobile app understand the usefulness of your app so that they can start exploring it. Remind those who have downloaded the app but haven\u2019t started using it yet.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-ikebk1-19623b67966e5d8b5bd05c12eb446262 av_one_fourth  avia-builder-el-18  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-had329-b687c41c8e28b84d19ca4ca4f3eb3a36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\">Local Awareness Ads<\/h3>\n<p class=\"project-description\">We often search for places and reviews for local businesses on Facebook. Be visible for your potential visitors with ads which target the people near your business and help them find a way to find it offline.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-g2fic1-71b5e58099e25c831718c6c7eb41dcd9 av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-elfxht-4c664f1d91cfeb2aa5b8bbae0c5b27bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Lead Ads<\/b><\/h3>\n<p class=\"project-description\">Provide yourself the contacts of people who have naturally become interested in your business. This will be useful to you when sending a newsletter, information for your business and special offers.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-bw4udt-9dc9adeeafaaf936c381fb3d9f94cd4c av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-adu40h-9a93b722fd17485d1c34a41da4bf530f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Offer Claim Ads<\/b><\/h3>\n<p class=\"project-description\">Make a special offer to a specific target audience. You decide who can see it, for what period of time it can be seen and how much times it can be accepted.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-8khsdd-37a32fcae932b3a2c4d4416d17ec1af0 av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-7ayrqp-c1b3b93fb87a2758632b7ee316011240 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Video Views Ads<\/b><\/h3>\n<p class=\"project-description\">You have a video which introduces your business or the products you offer? Increase its views with a minimum price per view, reaching the people who are more likely to be interested.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2bmj5-db730b5cd7d4268357e9754cb097db21 av_one_fourth  avia-builder-el-26  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-3svl8x-4fd3562de40f96febf1db1ded5192750 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"entry-title\" style=\"text-align: center;\"><b>Event Response Ads<\/b><\/h3>\n<p class=\"project-description\">Promote your event with the opportunity to add it to the Facebook calendar of the users. They will receive notifications for it and you will have information about the interest of the users for your event.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-28  el_after_av_section  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387\">\n#top #wrap_all .avia-button.av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387{\nbackground-color:#3b5998;\nborder-color:#3b5998;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387:hover{\nbackground-color:#0c8df1;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387:hover .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/accelladigital.com\/en\/contact\/' class='av-icon-on-hover avia-button avia-button-fullwidth av-1yawdt-6a86ebf7078cc6352c5d1c2fb695a387 avia-icon_select-yes-right-icon avia-color-custom'   aria-label=\"Get in Touch\"><span class='avia_iconbox_title' >Get in Touch<\/span><span class='avia_button_icon avia_button_icon_right avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><div class='av-button-description av-button-description-below'><p>Contact us today for free consultation<\/p>\n<\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1649","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/1649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":22,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/1649\/revisions"}],"predecessor-version":[{"id":7288,"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/pages\/1649\/revisions\/7288"}],"wp:attachment":[{"href":"https:\/\/accelladigital.com\/en\/wp-json\/wp\/v2\/media?parent=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}