{"version":"1.0","provider_name":"Accella Digital","provider_url":"https:\/\/accelladigital.com\/en\/","title":"Performance Max Best Practices - Accella Digital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1r9JHLMPJX\"><a href=\"https:\/\/accelladigital.com\/en\/performance-max-best-practices\/\">Performance Max Best Practices<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/accelladigital.com\/en\/performance-max-best-practices\/embed\/#?secret=1r9JHLMPJX\" width=\"600\" height=\"338\" title=\"&#8220;Performance Max Best Practices&#8221; &#8212; Accella Digital\" data-secret=\"1r9JHLMPJX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/accelladigital.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/accelladigital.com\/wp-content\/uploads\/2023\/12\/Performance-Max-Best-Practices.png","thumbnail_width":1030,"thumbnail_height":538,"description":"In 2020, Google disclosed plans for a new goal-based campaign type, Performance Max (PMax), designed to help advertisers streamline their campaigns across all Google Ads channels. This innovation was officially rolled out in November 2021. This campaign type quickly gained popularity and changed the game for advertisers. But what exactly are the benefits of PMax, [&hellip;]"}